It all started with a love for beautiful jewelry.

While living in South Korea, Sonn was drawn to the craftsmanship, distinctive designs and beautiful details she could find at accessible prices. Over time, she collected pieces that spoke to her personally.

After returning to Vancouver, friends, family and even strangers kept asking about the jewelry she wore. What began as a personal collection became a small experiment, then local shows, a storefront and the beginning of Dazzle & Co.

Today the brand remains grounded in that same feeling of discovery: personally selected, limited-edition pieces chosen to help customers find something distinctive for the moments that matter.